Objective: : 

Assisting to create the brand’s image, and a strong media buzz while ensuring the campaign reaches the right target audience.

Execution: 

- To make Cossouq and its inspiring DVC stand out in the saturated industry, a comprehensive press release was produced

- Using the campaign's official hashtag & banking on the popularity of Shriya Pilgaonkar among all the other popular influencers featured, the authenticity and brilliance of the campaign were communicated.

- This release was then disseminated among the most relevant and leading Advertising & Marketing trade media houses.

Result: 

- The campaign was picked up by 4 major global trade media- Ads of the World, Campaign Brief Asia, Branding In Asia, and Roast Brief US which led to 1.9M monthly page views.

- With  13 significant national coverages- some leading ones being from Financial Express, Economic Times(ET), & Campaign India, a total monthly page view of 140M+ were received apart from some great social media amplifications.

- Strategic collaborations with Mad Over Marketing & Marketing Mavericks’ social media platforms brought in a whopping 304K+ views.

- The campaign featured in ‘Creative Critique from a Gender Lens’ list by Campaign India, the ‘Top 50 list of Indian Ad Campaigns of 2022’ by Social Samosa, and ‘Work that Speaks- Ad Review’ by Financial Express.

Coverages:

Global:

- Branding in Asia 

- Roast Brief US

National:

- Financial Express

- ET’s Brand Equity

Collabs:

- Mad Over Marketing (Instagram)

- Marketing Maverick (Instagram)